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The Sage Advice Podcast is dedicated to the possibility that entrepreneurs continue the work of creation. We celebrate them by allowing them to tell their stories and share their knowledge with others. In doing so we energize the success of businesses around the world through the imagination of our people and the power of technology.

Jul 8, 2019

Joe Rotella, SPHR, is “…something of a one-man think tank, has been doing more innovative things with the internet than anyone I’ve met yet.” (Bob Scott, Editor, Accounting Technology)

Contributing author in the book "Bull' s-Eye: The Ultimate How-To Marketing and Sales Guide for CPAs" released June 2010 by AICPA/AAM.

With over 20 years of web/application design and development experience, Joe is the CTO of Delphia Consulting and leads their Usability / Web Design & Development Practice. His team is responsible for the design of several government sites including Chicago’s tourism site ( and the Las Vegas city site (, and many private sector sites, including Weiser LLP ( and GBQ (

He is in demand as a speaker, presenting on usability, internet marketing, web design, and strategic HR. Look for his sessions at the Ohio Hospital Association Annual Meeting, CPAmerica International Marketing Conference, the Society for Human Resource Management (SHRM) Annual Meeting and the National Association of Government Webmasters (NAGW) Annual Conference.

Specialties: Usability Engineering, User Experience Design, and Evaluation, Usability Testing, Human Factors Engineering, User Interface (UI) Design, Web Design, Marketing, Strategic HR