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The Sage Advice Podcast is dedicated to the possibility that entrepreneurs continue the work of creation. We celebrate them by allowing them to tell their stories and share their knowledge with others. In doing so we energize the success of businesses around the world through the imagination of our people and the power of technology.

Mar 11, 2020

The placebo effect is one of the most striking examples of idealism – that is, mind or consciousness creates reality, or physical reality is created by consciousness. We also discussed the article “The weird power of the placebo effect, explained,” from Vox, by Brian Resnick (July 7, 2017), documenting six placebo effects. In Dan Ariely’s book, Predictability Irrational, chapter 10 is: “The Power of Price: Why a 50-cent aspirin can do what a penny aspirin can’t.”